OVERVIEW
For over two years, we led Good Care’s always-on
visual communication across social media and key brand
touchpoints, creating a flexible 3D led system that could
adapt to seasonal moments, cultural conversations
and everyday content.
Rather than treating each piece as a standalone
execution, we developed reusable environments,
objects and visual elements that could be recombined
across different topics and formats. This helped maintain
a recognizable brand language while making the production
process faster and more adaptable over time.
OVERVIEW
For over two years, we led Good Care’s always-on
visual communication across social media and key brand
touchpoints, creating a flexible 3D led system that could
adapt to seasonal moments, cultural conversations
and everyday content.
Rather than treating each piece as a standalone
execution, we developed reusable environments,
objects and visual elements that could be recombined
across different topics and formats. This helped maintain
a recognizable brand language while making the production
process faster and more adaptable over time.
OVERVIEW
For over two years, we led Good Care’s always-on
visual communication across social media and key brand
touchpoints, creating a flexible 3D led system that could
adapt to seasonal moments, cultural conversations
and everyday content.
Rather than treating each piece as a standalone
execution, we developed reusable environments,
objects and visual elements that could be recombined
across different topics and formats. This helped maintain
a recognizable brand language while making the production
process faster and more adaptable over time.
CLIENT
Good Care Supreme®
Deliverables
Character Design
3D illustration
Social Media
Campaign Assets
CLIENT
Nestle® Good Care
Deliverables
Character Design
3D illustration
Social Media
Campaign Assets
CLIENT
Good Care Supreme®
Deliverables
Character Design
3D illustration
Social Media
Campaign Assets
Year
2019 - 2021
Role
Design Direction
Art Direction
3D Modeler
3D Motion Design
Year
2019 - 2021
Role
Design Direction
Art Direction
3D Modeler
3D Motion Design
Year
2019 - 2021
Role
Design Direction
Art Direction
3D Modeler
3D Motion Design
THE APPROACH
Each topic became an opportunity to translate Good Care’s values into content
that felt native to social media. Working within strict guidelines around
the representation of children, we built a visual language around environments,
objects and visual cues rather than relying on direct character representation.
The resulting system could adapt across different moments while maintaining
a consistent visual and tonal language — keeping Good Care present in everyday
conversations beyond traditional campaign moments.
THE APPROACH
Each topic became an opportunity to translate Good Care’s values into content
that felt native to social media. Working within strict guidelines around
the representation of children, we built a visual language around environments,
objects and visual cues rather than relying on direct character representation.
The resulting system could adapt across different moments while maintaining
a consistent visual and tonal language — keeping Good Care present in everyday
conversations beyond traditional campaign moments.
THE APPROACH
Each topic became an opportunity to translate Good Care’s values into content
that felt native to social media. Working within strict guidelines around
the representation of children, we built a visual language around environments,
objects and visual cues rather than relying on direct character representation.
The resulting system could adapt across different moments while maintaining
a consistent visual and tonal language — keeping Good Care present in everyday
conversations beyond traditional campaign moments.
OTHER PROJECTS
What are we making?
Was machen wir?
¿Qué estamos creando?
Get in touch
hello@alancamez.com
What are we making?
Was machen wir?
¿Qué estamos creando?
Get in touch
hello@alancamez.com
What are we making?
Was machen wir?
¿Qué estamos creando?
Get in touch
hello@alancamez.com