OVERVIEW
Battle of Champions brought together
OXXO and Call of Duty Mobile for one
of the brand's largest annual competitive
gaming events. The challenge was to create
a hero visual system that seamlessly merged
the identities of both brands while capturing
the energy, intensity and competitive spirit
of the tournament.
OVERVIEW
Battle of Champions brought together
OXXO and Call of Duty Mobile for one
of the brand's largest annual competitive
gaming events. The challenge was to create
a hero visual system that seamlessly merged
the identities of both brands while capturing
the energy, intensity and competitive spirit
of the tournament.
OVERVIEW
Battle of Champions brought together
OXXO and Call of Duty Mobile for one
of the brand's largest annual competitive
gaming events. The challenge was to create
a hero visual system that seamlessly merged
the identities of both brands while capturing
the energy, intensity and competitive spirit
of the tournament.
CLIENT
COD Mobile
Deliverables
Visual Identity
Social Media Content
Content
CLIENT
COD Mobile
Deliverables
Visual Identity
Social Media Content
Content
CLIENT
COD Mobile
Deliverables
Visual Identity
Social Media Content
Content
Year
2025
Role
Design Direction
Art Direction
& Design
Year
2025
Role
Design Direction
Art Direction
& Design
Year
2025
Role
Design Direction
Art Direction
& Design
THE APPROACH
ONE MASTER GRAPHIC. AN ENTIRE CAMPAIGN.
We built the master graphic around a strong central composition, combining character,
environment, typography and brand elements into a visual system that could be adapted
across different social formats.
Rather than designing each piece independently, the master graphic became
the foundation for the campaign allowing the same visual language to scale across
announcements, event content and social communications while keeping the campaign
instantly recognizable.
THE APPROACH
ONE MASTER GRAPHIC. AN ENTIRE CAMPAIGN.
We built the master graphic around a strong central
composition, combining character, environment,
typography and brand elements into a visual system
that could be adapted across different social formats.
Rather than designing each piece independently,
the master graphic became the foundation for
the campaign allowing the same visual language
to scale across announcements, event content
and social communications while keeping
the campaign instantly recognizable.
THE APPROACH
ONE MASTER GRAPHIC. AN ENTIRE CAMPAIGN.
We built the master graphic around a strong central composition, combining character,
environment, typography and brand elements into a visual system that could be adapted
across different social formats.
Rather than designing each piece independently, the master graphic became
the foundation for the campaign allowing the same visual language to scale across
announcements, event content and social communications while keeping the campaign
instantly recognizable.
OTHER PROJECTS
What are we making?
Was machen wir?
¿Qué estamos creando?
Get in touch
hello@alancamez.com
What are we making?
Was machen wir?
¿Qué estamos creando?
Get in touch
hello@alancamez.com
What are we making?
Was machen wir?
¿Qué estamos creando?
Get in touch
hello@alancamez.com