OVERVIEW
Burgermeister has grown beyond being
a burger brand to become part of Berlin’s
everyday culture. The opportunity was to bridge
the gap between what the brand has become
and how it presents itself creating a visual identity
that could better express its attitude, cultural
relevance and place in the city. This refresh explores
how Burgermeister could take that next step without
losing the raw character that made it recognizable
in the first place.
OVERVIEW
Burgermeister has grown beyond being
a burger brand to become part of Berlin’s
everyday culture. The opportunity was to bridge
the gap between what the brand has become
and how it presents itself creating a visual identity
that could better express its attitude, cultural
relevance and place in the city. This refresh explores
how Burgermeister could take that next step without
losing the raw character that made it recognizable
in the first place.
OVERVIEW
Burgermeister has grown beyond being
a burger brand to become part of Berlin’s
everyday culture. The opportunity was to bridge
the gap between what the brand has become
and how it presents itself creating a visual identity
that could better express its attitude, cultural
relevance and place in the city. This refresh explores
how Burgermeister could take that next step without
losing the raw character that made it recognizable
in the first place.
CLIENT
Burgermeister
Deliverables
Character Design
3D illustration
Social Media
Campaign Assets
CLIENT
Burgermeister
Deliverables
Character Design
3D illustration
Social Media
Campaign Assets
CLIENT
Burgermeister
Deliverables
Character Design
3D illustration
Social Media
Campaign Assets
Year
2026
Role
Design Direction
Art Direction
& Design
Year
2026
Role
Design Direction
Art Direction
& Design
Year
2026
Role
Design Direction
Art Direction
& Design
THE APPROACH
The refresh builds on Burgermeister’s existing attitude rather than replacing it.
A raw visual language, Berlin inspired imagery and a distinctive graphic system
create a more cohesive identity designed to live across digital, social, packaging
and physical touchpoints.
THE APPROACH
The refresh builds on Burgermeister’s existing attitude rather than replacing it.
A raw visual language, Berlin inspired imagery and a distinctive graphic system
create a more cohesive identity designed to live across digital, social, packaging
and physical touchpoints.
THE APPROACH
The refresh builds on Burgermeister’s existing attitude rather than replacing it.
A raw visual language, Berlin inspired imagery and a distinctive graphic system
create a more cohesive identity designed to live across digital, social, packaging
and physical touchpoints.
To bring the brand attitude to life without relying
on traditional advertising, we built a digital first
content framework. By pairing high contrast street
art direction with raw, relatable storytelling,
the system allows Burgermeister to turn everyday
social interactions into brand equity.
To bring the brand attitude to life without relying
on traditional advertising, we built a digital first
content framework. By pairing high contrast street
art direction with raw, relatable storytelling,
the system allows Burgermeister to turn everyday
social interactions into brand equity.
To bring the brand attitude to life without relying
on traditional advertising, we built a digital first
content framework. By pairing high contrast street
art direction with raw, relatable storytelling,
the system allows Burgermeister to turn everyday
social interactions into brand equity.
OTHER PROJECTS
What are we making?
Was machen wir?
¿Qué estamos creando?
Get in touch
hello@alancamez.com
What are we making?
Was machen wir?
¿Qué estamos creando?
Get in touch
hello@alancamez.com
What are we making?
Was machen wir?
¿Qué estamos creando?
Get in touch
hello@alancamez.com